Module 5 of 6 · 45 minutes
Catch the questions you already answer
Most “AI for customer service” is just writing down what you already say — then having it ready when you are on a ladder or in the chair.
The leak
A good lead went quiet because nobody answered in time.
They called at 12:10. You were with someone. They tried one more shop. This is not a personality problem. It is a gap between interest and a first human reply.
Same idea, three shop types
Same idea, three shop types. Tap one — none is the default.
One true story. Several useful shapes.
A photo of the south fence you already measured — 40 feet, two gates, stain not paint, earliest start after the long weekend. Tone: plain. Do not invent a price.
Post
South fence, 40 feet, two gates. Stain, not paint. Earliest start after the long weekend. Send a photo if you want us to look at yours.
Story / caption
40 feet. Two gates. Stain, not paint. After the long weekend.
Short email
Following up on the south fence: 40 feet, two gates, stain not paint. Earliest start after the long weekend. Reply if you want us to book the visit.
FAQ line
Do you stain as well as paint? This job is stain, not paint. We start after the long weekend.
One true story. Several useful shapes.
A photo you already took — real light, real workbench or tray — plus three facts: cinnamon buns Saturday 8–noon, sold out by 10 last week, no custom cakes this month. Tone: neighbourly, not cute. Do not invent a sale.
Post
Saturday cinnamon buns, 8–noon. Last week they were gone by 10. No custom cakes this month — just what is in the case. Come early if you want one.
Story / caption
Saturday 8–noon. Cinnamon buns. Last week: sold out by 10. No custom cakes this month.
Short email
Quick note: Saturday cinnamon buns 8–noon. They sold out by 10 last week. We are not taking custom cakes this month.
FAQ line
Do you do custom cakes? Not this month. Saturday cinnamon buns are 8–noon while they last.
One true story. Several useful shapes.
A photo from the chair — real light — plus three facts: Thursday 2:10, please arrive with dry hair, 24-hour change notice. Tone: warm, no guilt. Do not invent a coupon.
Post
Thursday 2:10 is held. Please arrive with dry hair. Need to change? 24 hours is enough notice.
Story / caption
Thu 2:10. Dry hair. 24-hour change notice.
Short email
Quick reminder: Thursday 2:10. Come with dry hair. If you need to change, 24 hours notice is enough.
FAQ line
What if I need to move my time? Give us 24 hours and we will move you.
After-hours text you can keep
“Thanks for getting in touch — we are with customers right now. Tell us what you need and the best number. We will reply during [hours]. If it is urgent, [true backup].” No fake “we will be right there.”
The five questions
Do you serve my town? What do you charge / how do we start? Are you taking new customers? What should I bring? How do I change or cancel? If you can answer those in plain language, you have a working kit.
A review reply that stays decent
Thank them for the specific thing they named. If something went wrong, acknowledge it and offer a real next step off the public thread. Do not argue, and do not let a helper invent a discount.